In BOWL™, designers and product owners engage through the front-end to create and control the experience. This is the no-code zone where the focus is on SOFT SCIENCE: human factors and design thinking. The back-end software and epicnpoc services focuses on the HARD SCIENCE: engineering and robust development technology. Based on SoA, a Service-Oriented Architecture, software is designed and developed in the form of interoperable software components. These can then be reusable via SoA connectors for development or the next project.