An Epic Story

While our team was working for a Tier 1 automotive supplier, cars were becoming smart.

For the first time in decades, the type of interactions between customers and their cars changed.

With roles in design and software engineering, we created these new product experiences.

We discovered that the traditional development process gave priority to technical engineering over user-experience intent.

EPICNPOC was formed to develop the tools that enable a dual development path – experiential and technical – so your teams can create meaningful experiences for humans.